As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Customer loyalty is evolving ...

Should you rush to join Alaska Airlines' Atmos Loyalty Program?

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

The strongest supermarket programs offer more than digital coupons. In 2026, the best options combine personalized prices, ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Digital rewards programs have made these analog loyalty trackers largely obsolete. But they may have some value left to offer ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest ...

Discover how your loyalty points can unlock big perks in your summer travel plans, even at hotels where you might least expect them.