Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

A Business Insider report revealed that Gen Z now leads restaurant loyalty signups, with their top brands sharing a common ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...